Built on 35+ Years of Unfiltered Sentiment Data.
Finally, a sentiment dashboard featuring layered insights: long-term sentiment trends, contrarian extremes and real-time shifts, all backed by decades of AAII Investor Sentiment Survey data.
AAII’s new sentiment product offers clear, actionable insights into investor mood using proprietary data from one of the most trusted sources: AAII itself.
Unlike other sentiment indicator trackers, our dashboard is designed to support evidence-based decisions by revealing how sentiment shifts impact markets, helping members better time their moves and understand market dynamics.
Powerful, Real-Time Dashboard
Access to 10+ dynamic, updated sentiment indicators.
Why We Built
AAII Sentiment Investing
Context that counts
It puts market mood shifts into context using historical data and AAII’s trusted research
We designed the dashboard to solve four critical challenges investors face:
Sentiment clarity
It turns vague sentiment signals into clear, actionable insights
Insights with depth
It offers layered insights: trend analysis, sentiment extremes and contrarian signals tailored to self-directed investors.
Strategic decision-making
It connects the dots between investor emotions and potential market movements — helping you make smarter, more grounded decisions.
Sophia R. ,
AAII Member
"Many tools lack the depth or clarity I need. I’m tired of using tools with missing data or that don't tie sentiment to market outcomes."
Why AAII Is Uniquely Qualified
1
Decades of Trusted Data
We've been a trusted source of investor sentiment data since 1987 through the AAII Investor Sentiment Survey.
Decades of Trusted Data
We've been a trusted source of investor sentiment data since 1987 through the AAII Investor Sentiment Survey.
1
Explore Risk-Free for One Month
Sentiment Investing
$2 for 30 Days ($199 annually)
A research-driven tool that helps investors understand and act on market sentiment by combining retail and institutional signals into clear, actionable insights.
Plus, AAII Member benefits like:
The Model Shadow Stock Portfolio
Monthly access to the AAII Journal
And so much more!
Early access is NOW OPEN. Are you ready?
Backed by decades of sentiment data and our commitment to investor education, this launch brings clarity and control to a world too often ruled by fear and noise.
Includes our 30-day trial period
|
Extensive onboarding support
Ready to Take Control of Your Health?
members@aaii.com
Expert Insights & Commentary
Weekly insights and commentary on sentiment trends.
High-Quality Research & Indicators
Action-oriented takeaways based on sentiment extremes.
Educational Resources
Bonus educational content, including webinars, articles and guides.
James P.,
Early-Access User
"There’s so much conflicting feedback out there, especially on whether we’re heading into a recession. I need a tool that cuts through the noise.”
Aisha M.,
AAII Platinum Subscriber
“I don’t just need data, I need actionable insights that tell me what to do next. Something more than just ‘bearish’ or ‘bullish.’"
2
Independent & Unbiased
Our primary mission as a nonprofit is built on independence, which helps remove bias.
3
Education-Driven Expertise
We offer investors deep expertise in translating data into education for self-directed investors.
AAII Platinum
$3 for 30 Days (Then $498 Annually)
A complete subscription bundle giving you access to all AAII's model portfolios, premium services and all our future newsletters
Plus, AAII Member benefits like:
The Model Shadow Stock Portfolio
Monthly access to the AAII Journal
And so much more!
Includes our 30-day, risk-free trial period
Includes our 30-day, risk-free trial period
Visualize Sentiment. Understand the Market.
A powerful dashboard tracking 10+ key indicators, covering retail and institutional sentiment, market trends, volatility, breadth and valuation to help you read the market mood and act with confidence.
Why We Built AAII Sentiment Investing
We designed the Dashboard to solve four critical challenges investors face:
Sentiment clarity
It turns vague sentiment signals into clear, actionable insights
Context that counts
It puts market mood shifts into context using historical data and AAII’s trusted research
Insights with depth
Offers layered insights: trend analysis, sentiment extremes, and contrarian signals tailored to self-directed investors.
Strategic decision-making
It connects the dots between investor emotions and potential market movements—helping you make smarter, more grounded decisions.
Limited spots available for AAII Members
© 2025 American Association of Individual Investors
We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation.
Key Challenges We Addressed in Our Sentiment Dashboard