Built on 35+ Years of Unfiltered Sentiment Data.
A sentiment newsletter featuring layered insights: long-term sentiment trends, contrarian extremes and real-time shifts, all backed by decades of AAII Investor Sentiment Survey data.
AAII’s new sentiment product offers clear, actionable insights into investor mood using proprietary data from one of the most trusted sources: AAII itself.
Unlike other trackers, our dashboard is designed to review how sentiment shifts impact markets, helping members better time their moves and understand market dynamics.
Powerful, Real-Time Dashboard
Access to 10+ dynamic, updated sentiment indicators.
Why We Built
AAII Sentiment Investing
Context that counts
It puts market mood shifts into context using historical data and AAII’s trusted research
We designed the dashboard to solve four critical challenges investors face:
Sentiment clarity
It turns vague sentiment signals into clear, actionable insights
Insights with depth
It offers layered insights: trend analysis, sentiment extremes and contrarian signals tailored to self-directed investors.
Strategic decision-making
It connects the dots between investor emotions and potential market movements — helping you make smarter, more grounded decisions.
Sophia R. ,
AAII Member
"This tool helped me understand market sentiment in a clear way. It’s made my investing decisions easier and less stressful."
Why AAII Is Uniquely Qualified
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Decades of Trusted Data
We've been a trusted source of investor sentiment data since 1987 through the AAII Investor Sentiment Survey.
Decades of Trusted Data
We've been a trusted source of investor sentiment data since 1987 through the AAII Investor Sentiment Survey.
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Affordable Access to Premium Data
Sentiment Investing
$199 annually
A research-driven tool that helps investors understand and act on market sentiment by combining retail and institutional signals into clear, actionable insights.
Early access is NOW OPEN. Are you ready?
Backed by decades of sentiment data and our commitment to investor education, this launch brings clarity and control to a world too often ruled by fear and noise.
Includes our 30-day trial period
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Extensive onboarding support
Ready to Take Control of Your Health?
members@aaii.com
Expert Insights & Commentary
Weekly insights and commentary on sentiment trends.
High-Quality Research & Indicators
Action-oriented takeaways based on sentiment extremes.
Educational Resources
Bonus educational content, including webinars, articles and guides.
James P.,
Early-Access User
"The weekly updates and clear takeaways are really helpful. I can now see how investor moods affect the market and use that in my strategy."
Aisha M.,
AAII Platinum Subscriber
"I’ve tried other sentiment tools, but this one is different. It combines lots of data and gives me real insight on when to hold back or take a chance."
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Independent & Unbiased
Our primary mission as a nonprofit is built on independence, which helps remove bias.
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Education-Driven Expertise
We offer investors deep expertise in translating data into education for self-directed investors.
AAII Platinum
$499 annually
A complete subscription bundle giving you access to all AAII's model portfolios, premium services and all our future newsletters
Includes our 30-day, risk-free trial period
Includes our 30-day, risk-free trial period
Visualize Sentiment. Understand the Market.
A powerful dashboard tracking 10+ key indicators, covering retail and institutional sentiment, market trends, volatility, breadth and valuation to help you read the market mood and act with confidence.
Why We Built AAII Sentiment Investing
We designed the Dashboard to solve four critical challenges investors face:
Sentiment clarity
It turns vague sentiment signals into clear, actionable insights
Context that counts
It puts market mood shifts into context using historical data and AAII’s trusted research
Insights with depth
Offers layered insights: trend analysis, sentiment extremes, and contrarian signals tailored to self-directed investors.
Strategic decision-making
It connects the dots between investor emotions and potential market movements—helping you make smarter, more grounded decisions.
Limited spots available for AAII Members
© 2025 American Association of Individual Investors
We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation.
